黑龙江 政策赋能激发电商产业高质量发展

Core Insights - The "Longjiang Good Products" winter series live e-commerce event has been launched, supported by the Heilongjiang Provincial Department of Commerce, which introduced the "Several Policy Measures for Promoting High-Quality Development of E-commerce" [1] Group 1: Policy Measures - The policy encompasses six major areas: cultivating and expanding entities, upgrading platforms, empowering the real economy, creating public brands, enhancing professional talent, and improving service guarantees, with a total of 20 specific measures [1] - Among these measures, there are 10 direct financial support clauses aimed at various aspects such as project implementation, platform upgrades, scale expansion, cross-border development, park renovations, brand building, logistics optimization, event hosting, and market regulation [1] - The policy provides loan interest subsidies or financial rewards for new leading e-commerce projects, platform upgrades, digital transformation of e-commerce bases, logistics projects, cross-border e-commerce independent site construction, and recognition of national-level demonstration parks [1] Group 2: Market Performance - The integration of e-commerce with unique local advantages such as green agriculture, ice and snow tourism, and ecological resources has been emphasized, promoting online development of regional public brands like "Heilongjiang Quality Products" [2] - In 2024, the total sales of "Longjiang Good Products" on a leading e-commerce platform exceeded 8 billion yuan, gathering over 4,000 quality brands, with significant sales growth in categories like Fuyuan rice and Heilongjiang dairy products [2] - The province's online retail sales increased by 16% year-on-year in the first three quarters of 2025, outpacing the national average growth rate by 6.2 percentage points, with physical goods online retail sales growing by 11.3%, exceeding the national rate by 4.8 percentage points [2] Group 3: Future Directions - E-commerce is seen as a crucial bridge connecting the region's resources with economic growth, contributing to new growth points, job creation, and meeting consumer demand for quality living [3] - The Heilongjiang Provincial Department of Commerce aims to continue promoting high-quality development in e-commerce across various fields, optimizing the development environment, and strengthening resource guarantees to enhance the competitiveness of "Longjiang Good Products" [3]