2025年北京上新28座商场

Core Insights - In 2025, Beijing's commercial market experienced a significant transformation, with 28 new retail projects launched, totaling over 1.5 million square meters, indicating a shift from "incremental development" to "upgrading existing stock" [2][4] Group 1: New Commercial Projects - The newly opened projects include a variety of commercial spaces, such as the Super Extreme He Sheng Hui in Changping District, which became one of Beijing's largest commercial complexes with 460,000 square meters and nearly 800 brands [4] - The Friendship Store has been transformed into a "fairy tale town," attracting many young customers with its whimsical design [4][7] - The Bay Area project, located near Universal Studios, features over 60% of brands making their debut in the city’s sub-center, enhancing the local retail landscape [6] Group 2: Revitalization of Existing Spaces - The renovation of traditional commercial spaces, such as the Longfu Temple Phase II, has introduced diverse business formats, enhancing cultural experiences and attracting visitors [7] - The Beijing Fang Phase II continues the theme of "Chinese lifestyle experience," appealing to younger consumers with immersive entertainment and dining options [7] - The revitalization efforts have led to a balanced distribution of commercial facilities across traditionally underserved areas, improving overall consumer access [5] Group 3: Consumer Engagement and Performance - The Super Extreme He Sheng Hui achieved a record footfall of 400,000 visitors on New Year's Eve, showcasing its popularity and community impact [4] - The Small Station Park, which combines park, shopping, and community activities, reported a 15% increase in sales during the New Year holiday compared to the previous month [6]