让“冷资源”变“热经济”

Core Insights - The seminar "Ice and Snow Tourism is also Gold and Silver Mountain" held in Harbin aims to promote high-quality development in the ice and snow tourism industry through discussions on transformation, innovation, and regional collaboration [1] Group 1: Industry Transformation and Innovation - Harbin Madi'er Cultural Tourism Investment Group reported a 2.5 times increase in total assets and a 6.3 times increase in operating revenue since 2020, with over 20 million visitors expected during the 2023-2025 ice seasons [2] - The 27th Ice and Snow World set a record with a scale of 1.2 million square meters, attracting over 900,000 visitors, and the "Ice + " integration model has effectively enhanced brand value [2][3] - Yichun City reported annual growth rates of 26% in tourist numbers and 38% in consumption by leveraging ice and snow and forest resources [3] Group 2: Regional Collaboration and Market Expansion - The seminar emphasized the importance of regional collaboration, with proposals for breaking geographical boundaries and building a unified tourism brand across Northeast China [4] - The development of Aba Prefecture as a southern ice and snow tourism hub provides new insights for optimizing the national industry structure, with a focus on policy empowerment and industry integration [4][5] - The ice and snow economy is projected to exceed 187.5 billion yuan in consumer spending, with participation from 292 million people during the 2024-2025 season [5] Group 3: Technological Empowerment and Quality Development - Technological innovation and AI applications are identified as core drivers for high-quality development in ice and snow tourism, shifting the focus from mere sports to a more integrated experience [6] - Future trends in the industry include the integration of sound, electricity, light, and shadow, as well as the use of AI, AR, and VR technologies to enhance visitor experiences [6] - The development of the ice and snow industry is supported by a robust policy framework, with a target of 1.5 trillion yuan by 2030, ensuring a solid foundation for growth [7]