看“中国烤都”如何以协会力量助力百亿产业发展

Core Viewpoint - The transformation of Jinzhou barbecue from a local delicacy to a billion-dollar industry exemplifies the high-quality development of China's catering industry, driven by cultural heritage and industry empowerment [1] Group 1: Industry Development - Jinzhou barbecue has become a significant economic driver, with over 1,800 barbecue establishments and more than 4,000 professional grillers in the region, creating approximately 100,000 jobs and achieving an annual market scale exceeding 5 billion yuan [2] - The brand influence of "Jinzhou Barbecue" has expanded nationally and globally, with over 60,000 stores worldwide, indirectly creating around 500,000 jobs and generating substantial annual output value [2] - The Jinzhou Barbecue Association has been pivotal in promoting non-material cultural heritage and industry standards, leading to its recognition as the world's first municipal-level non-material cultural heritage project in the barbecue category [2][3] Group 2: Education and Innovation - The association has established educational programs, including a non-material heritage training class and a barbecue industry college, to foster talent and support professional development [3] - The opening of the Jinzhou Barbecue Museum in 2023 showcases the history and cultural significance of barbecue, serving as a new cultural window and a popular educational destination [3] Group 3: Standardization and Quality Improvement - The association is actively involved in the development of national occupational standards for barbecue chefs, with the "Barbecue Chef" standard included in the 2025 National Occupational Standards Development Plan [4] - In 2020, the association released the "Barbecue Meat Craft Specification" to enhance industry standards across various dimensions, including environmental hygiene and service quality [4] Group 4: Competitions and Recognition - The association promotes skill development through competitions, achieving notable awards at various national events, including two gold medals at the 8th China (Harbin) International Western Cuisine Culture Festival [5] - The Jinzhou Barbecue team has excelled in the 2025 China Barbecue Competition, winning multiple awards and enhancing the brand's national visibility [5] Group 5: Brand Expansion and Cultural Promotion - Jinzhou barbecue has established a comprehensive industry chain, impacting related sectors such as agriculture, food processing, and logistics, while also serving as a vital employment and income source [6] - The association has effectively utilized media platforms to promote the brand, achieving 20 billion exposure through various campaigns and establishing Jinzhou barbecue as a cultural icon [6] - The integration of tourism and culinary experiences has created new consumption scenarios, enhancing the city's brand and cultural appeal [6] Group 6: Social Responsibility - The Jinzhou Barbecue Association emphasizes social responsibility, engaging in charitable activities to support underprivileged communities and contribute to local cultural initiatives [7] - The association's commitment to heritage preservation, industry empowerment, and social responsibility reflects its dedication to fostering economic growth while nurturing community values [7]