21社论丨优化实施“两新”政策，撬动更多市场需求

Core Insights - The Ministry of Commerce reports that by 2025, the sales volume of products related to the trade-in program will exceed 2.6 trillion yuan, benefiting over 360 million people [1] - The new "national subsidy" policy set to launch during the 2026 New Year holiday is expected to stimulate the consumer market, particularly in smart electronic products, with sales of smart health devices and wearable technology projected to grow by over 20% and 15%, respectively [1] - The National Development and Reform Commission and the Ministry of Finance have issued a notice outlining the scope and subsidy standards for the 2026 large-scale equipment update and trade-in policy, emphasizing the importance of domestic demand in economic growth [1] Equipment Update Policy - The 2026 policy expands and optimizes support for traditional industries while including upgrades for public safety and consumer infrastructure, such as elevators in old residential areas and fire rescue facilities [2] - The policy shifts focus from solely enhancing manufacturing to balancing production and living standards, addressing public safety and improving consumer experiences [2] - Specific adjustments in the subsidy mechanism aim to enhance precision and effectiveness, such as prioritizing the replacement of old operational trucks with new energy electric vehicles [2] Consumer Goods Trade-in Policy - The 2026 policy optimizes the scope and standards for trade-in programs, concentrating on high-impact categories like automobiles and core household appliances [3] - By focusing fiscal resources on key consumer goods, the policy aims to stimulate larger market demand for upgrades and consumption [3] - The subsidy mechanism for automobiles has shifted from fixed amounts to a proportional subsidy linked to the sales price of new vehicles, enhancing the efficiency of fiscal spending [4] Emerging Consumer Trends - The policy introduces support for new consumer areas such as smart glasses and age-friendly home products, reflecting a forward-looking approach to consumer trends [4] - The shift in consumption structure from goods to services is highlighted, with an emphasis on boosting support in sectors like culture, sports, health, and elderly care [5] - Future efforts will focus on institutional innovation and quality enhancement to unlock the potential of service consumption and further optimize the economic structure [5]