车圈又开打,迈腾一口价12.99万,宝马31款车型降价,2026买车更优惠?
Jin Rong Jie·2026-01-05 08:44

Group 1 - The core point of the article highlights the intensifying competition in the automotive industry, with multiple car manufacturers announcing price adjustments shortly after the release of the "Guidelines for Compliance with Pricing Behavior in the Automotive Industry" [1] - BMW China announced price reductions for 31 models, with the largest drop exceeding 300,000 yuan, and 24 models seeing reductions of over 10% [1] - Other manufacturers, including FAW-Volkswagen and Cadillac, also introduced significant price cuts, indicating a broader trend of price adjustments across the industry [3] Group 2 - The price cuts reflect underlying sales pressures, with BMW reporting a 11.2% year-on-year decline in deliveries in China for the first three quarters of 2025, totaling 465,400 vehicles [7] - FAW-Volkswagen aims to maintain positive growth, reporting a total sales figure of 902,066 vehicles for 2025, with a 21.2% increase in sales for the Magotan model [7] - The current price war differs from previous years as it involves joint ventures like BMW and Volkswagen rather than just domestic brands, indicating a shift in competitive dynamics [9] Group 3 - Consumers are advised to be patient and not rush into purchases, as the competition landscape is still evolving and the government subsidy for trade-ins has just begun [9] - The article warns that prolonged price wars could harm profit margins and ultimately affect product quality and after-sales service, suggesting that competition should focus on product, technology, and service improvements [12]

车圈又开打,迈腾一口价12.99万,宝马31款车型降价,2026买车更优惠? - Reportify