多家车企补贴购置税！开年车市火爆，销售从早到晚忙到没空吃饭

Core Viewpoint - The new "National Subsidy" policy for automobiles was released before the New Year holiday in 2026, prompting various car manufacturers to launch promotional policies, including vehicle purchase tax subsidies and "0% interest" financing options. The changes in the subsidy structure are expected to mitigate market shocks and stimulate car sales in 2026 [1][11]. Group 1: New Policy and Market Response - The new "National Subsidy" policy includes a reduction in the purchase tax for new energy vehicles from full exemption to 5% starting January 1, 2026 [11][12]. - Multiple car brands have introduced promotional policies in response to the new subsidy, with over ten brands offering limited-time promotions affecting more than 70 models [3][4]. - Sales personnel reported a significant increase in customer traffic, with some stores experiencing over a thousand visitors in a single day due to the holiday and new policy [3]. Group 2: Subsidy Details and Consumer Impact - The new subsidy structure shifts from fixed subsidies to percentage-based subsidies, maintaining the upper limits but reducing the effective subsidy for lower-priced models [11][13]. - Consumers can benefit from additional subsidies if they purchase vehicles during the promotional period, with some brands offering up to 12,000 yuan in tax subsidies [6][9]. - The total savings for consumers purchasing a new energy vehicle can reach nearly 52,000 yuan when combining the purchase tax reduction and the "old-for-new" subsidy [14]. Group 3: Regional Implementation and Market Growth - The new subsidy policy has already been implemented in several regions, including Jiangxi and Hebei, with local authorities actively promoting the "old-for-new" program [15][17]. - The "old-for-new" policy has been a significant driver of growth in the automotive market, with over 1.15 million vehicles exchanged under this program in 2025, contributing to over 1.6 trillion yuan in new car sales [18]. - Industry experts predict that the automotive market will experience positive growth in the first quarter of 2026, driven by the new policies [20].