郑州“场景焕新”激活消费新增长极 ——透视一座城的消费升级之路

Core Insights - Zhengzhou's new commercial projects are moving beyond traditional shopping models to create complex consumption hubs that integrate culture, art, social interaction, and leisure, marking a clear sign of consumption upgrade in the city [2] Group 1: New Consumption Scenes - The "park park" district has quickly become a popular leisure destination for young people, featuring unique stores and a relaxed atmosphere that caters to the needs of the younger consumer demographic [1] - Other new consumption scenes are emerging in Zhengzhou, such as Zhengdong Wanda Plaza and Bo Du New Image Street, which incorporate local cultural elements and artistic designs to enhance the shopping experience [1] Group 2: Policy and Market Dynamics - Zhengzhou is accelerating its development as an international consumption center, supported by policies that promote new consumption formats and innovative market practices [2] - Since 2025, Zhengzhou has hosted over 1,100 consumption promotion events, stimulating market potential and driving significant sales, including 410 million units of products exchanged through trade-in programs, resulting in a consumption boost of 48.2 billion yuan [2] Group 3: Commercial Innovation - The emergence of first-store and first-launch economies is enhancing the city's commercial appeal, with both international and local brands establishing a presence in Zhengzhou [3] - New business models such as instant retail and live e-commerce are rapidly gaining traction, contributing to the dynamic commercial landscape [3] Group 4: Economic Growth - Zhengzhou's total retail sales of consumer goods reached 608.85 billion yuan in the first eleven months of 2025, reflecting a year-on-year growth of 5.2% [5] - The rise of new consumption scenes is attributed to the interplay of urban function updates, industrial upgrades, and demographic changes, indicating a shift in consumer focus from basic needs to quality and experience [5]