洛YOUNG小店的情绪经济学

Core Insights - The article highlights the rise of emotional consumption in Luoyang, where local businesses are successfully tapping into consumers' emotional needs through creative products and experiences [4][5][11]. Group 1: Emotional Consumption Trends - The concept of "emotional consumption" is gaining traction, with 56.3% of consumers willing to spend on emotional value or personal interests, reflecting a 16.2 percentage point increase from 2024 [5]. - The emotional economy in China is projected to reach a market size of 2.3 trillion yuan in 2024, with expectations to exceed 4.5 trillion yuan by 2029 [7]. Group 2: Business Strategies - Local entrepreneur Wang Zeming has created DIY plush toys that resonate emotionally with consumers, transforming traditional flavors into trendy products, leading to a 30% increase in foot traffic and nearly 10,000 yuan in sales growth during the New Year holiday [4][5]. - Businesses are focusing on low marginal costs and high emotional premiums, targeting young consumers aged 20 to 35 with products priced between 29 yuan and 99 yuan [8]. Group 3: Cultural Integration - Luoyang is integrating its rich cultural heritage into modern consumption experiences, offering products that serve as symbols of emotional resonance, such as immersive dining experiences and culturally themed merchandise [6][10]. - The city is fostering a sustainable consumption model that not only boosts local tourism but also creates new job opportunities and entrepreneurial ventures [11][12]. Group 4: Youth Engagement - Luoyang is actively engaging young entrepreneurs by providing support such as free accommodation, increased loan limits, and various subsidies, aiming to make the city a desirable place for creative youth [12]. - Recent initiatives, like the "Claim Your Emotional DNA" campaign, focus on expanding new consumption scenarios and modes that resonate with the younger generation [12].