消费市场跟着跨年一起“嗨”

Group 1 - Nanjing's retail and service sectors saw significant growth during the New Year holiday, with monitored enterprises achieving a total sales revenue of 1.67 billion yuan over three days, marking a year-on-year increase of 9.5% on New Year's Day [1] - The overall transaction volume in retail, catering, and accommodation sectors increased by 30%, 36.5%, and 214% respectively, as reported by UnionPay Business [1] - The city organized over 60 offline promotional activities and integrated online and offline marketing strategies to stimulate consumer spending, resulting in a 14.6% year-on-year sales growth and a 30.2% increase in foot traffic for monitored shopping malls and complexes on December 31, 2025 [1] Group 2 - The promotion of large consumer goods such as home appliances and automobiles significantly boosted sales, with over 40,000 units sold by participating retailers in the first two days of the holiday [2] - Nanjing launched a vehicle trade-in subsidy program during the New Year holiday, aimed at invigorating automobile consumption [2] - The integration of cultural and tourism activities with commercial events contributed to a vibrant consumer market, with themed markets and exhibitions attracting large crowds and enhancing related spending [2]