Core Insights - The article highlights the recognition of Yajiang Matsutake as a "Top 100 Agricultural Brand" at the 11th China Agricultural Brand Annual Ceremony, emphasizing its quality and the successful development of a new rural revitalization path from forest to table [1] - Yajiang County, known as the "Hometown of Matsutake," benefits from a pristine ecological environment and unique high-altitude climate, producing large, thick, and aromatic mushrooms rich in 18 amino acids and various active components, establishing itself as a premium ingredient in the market [1] - The "Encounter Yajiang" brand plays a crucial role in consumer assistance, focusing on the edible mushroom industry and establishing a modern Matsutake industry park that integrates planting guidance, deep processing, quality testing, cold chain storage, and smart logistics [2] Industry Development - The collaboration with companies from Hangzhou has led to the creation of standardized raw material bases and the development of new products such as flavored Matsutake and freeze-dried ready-to-eat options, successfully connecting with high-end sales channels like Hema and JD.com [2] - The introduction of the "Five Cloud One Code" system, a digital traceability platform utilizing IoT and blockchain technology, ensures transparency throughout the supply chain, allowing consumers to trace the origin and quality of the products [2] - Yajiang County's edible mushroom trading volume is projected to reach 1,530 tons in 2024, with a total output value exceeding 450 million yuan, benefiting over 8,000 farming households with an average income increase of over 40,000 yuan per household [3]
雅江松茸跻身“中国农业百强标志性品牌”： 一朵高原菌菇的科技跃升与品牌蝶变
Mei Ri Shang Bao·2026-01-05 23:30