龙头企业引领，陕西崛起万亿级文旅产业

Core Viewpoint - The cultural tourism industry in Shaanxi is entering a new stage of high-quality development, aiming to build a trillion-level cultural tourism industry cluster, which is increasingly becoming a strategic pillar for the province's economic growth [1][20]. Group 1: Industry Development - The "14th Five-Year Plan" emphasizes the deep integration of culture and tourism, with Shaanxi aiming to become a leading cultural tourism province [1][6]. - The cultural tourism industry in Shaanxi is projected to exceed 790 billion yuan in revenue in the first three quarters of this year, marking a year-on-year growth of 15.82% [20]. - The cultural tourism industry's added value accounted for 6.81% of the province's GDP in the first half of the year, surpassing the real estate sector [20]. Group 2: Company Overview - Shaanxi Tourism Cultural Industry Co., Ltd. is set to become the first provincial-level cultural tourism A-share listed company, marking a significant milestone for the capital and cultural tourism market in Shaanxi [2]. - Shaanxi Tourism Group has grown from 15 subsidiaries at its inception in 1998 to over 100 today, with total assets increasing from 1.36 billion yuan to over 54 billion yuan [3]. - The group has established six core business systems, including tourism culture, tourism services, and tourism technology, and has a significant presence in various provinces [3]. Group 3: Strategic Initiatives - Shaanxi Tourism Group has signed strategic cooperation agreements to operate the Qian Kun Bay 5A scenic area, enhancing its multi-level cooperation system [5]. - The group is actively integrating technology into its operations, with initiatives in digital transformation and immersive experiences [12][14]. - The group has also expanded its international cooperation, leveraging its position along the Belt and Road Initiative to enhance cultural exchange and tourism [15]. Group 4: Future Outlook - The group aims to achieve a revenue of 9.307 billion yuan in 2024, reflecting a growth of 130.4% since the beginning of the "14th Five-Year Plan" [21]. - The company is positioned to become a leading player in the national cultural tourism sector, targeting a hundred billion-level revenue [21]. - The emphasis on cultural empowerment for economic and social development aligns with national strategies, indicating a promising future for the cultural tourism industry in Shaanxi [21][17].