生态协同 创造消费新范式

Core Viewpoint - The sustainable development of new consumption relies on a multi-dimensional ecological collaboration involving policy, market, and regulation. Despite the flourishing of new consumption scenarios, challenges such as insufficient consumer capacity and willingness, a relative shortage of high-quality supply, and the need for an optimized consumption environment persist. To invigorate consumption, a systematic ecology must be established, focusing on income support, regulatory oversight, policy empowerment, and building trust [1]. Group 1 - The primary task of ecological collaboration is to strengthen income support for residents, providing a solid foundation for consumption. The core of consumption is demand, which is fundamentally based on income. The Central Economic Work Conference has emphasized promoting reasonable growth in wage income and broadening channels for property income [1]. - A key aspect of ecological collaboration is improving the regulatory environment for consumption, ensuring that consumers feel more secure. As consumption scenarios continue to innovate, issues such as prepaid consumption risks, digital privacy breaches, and the lack of service standards in new scenarios have become increasingly prominent. Local governments are accelerating the establishment of a comprehensive, multi-layered regulatory system [1][2]. Group 2 - An example of effective implementation is found in Shishe Village, where "trustworthy consumption" is integrated into grassroots governance and business practices, supporting rural revitalization. The village, once considered "hollow," now attracts over one million visitors annually, with a stable and transparent consumption environment being a crucial factor for its sustained appeal [1][2]. - The important guarantee for ecological collaboration is to strengthen cross-departmental policy coordination, making development more robust. The cultivation of new consumption scenarios involves multiple departments, including commerce, culture, tourism, sports, technology, and market regulation, necessitating the breaking down of silos to form a collaborative effort. The National Development and Reform Commission has issued measures to create new consumption scenarios, clarifying departmental responsibilities and cooperation mechanisms [2]. Group 3 - Recent reports from the Zhejiang New Consumption Brand Research Institute indicate that the development of new consumption in Zhejiang is transitioning from "single-point innovation" to "ecological co-prosperity." The boundaries of industries are being fundamentally reshaped, creating new scenarios and redefining value chains [2][3]. - For instance, the integration of "agriculture, commerce, and tourism" has become a new paradigm, exemplified by the brand Panda Pig, which has created an industrial complex with an annual revenue exceeding 350 million, achieving value creation through synergy. Additionally, the "culture, commerce, and tourism" integration has opened new avenues, as seen in the M511 Light and Shadow Hub in Hangzhou, which combines cultural, technological, and commercial elements into a new consumer experience [3].