福建文旅市场热度持续攀升 “文化过节”解锁新体验

Core Insights - The cultural and tourism market in Fujian has shown strong growth during the New Year holiday, with over 940 cultural and tourism events and more than 120 public benefit measures launched across the province [3] Group 1: Event Highlights - Notable events included the "Weekend Drama Encounter" charity performance, Liang Jingru's concert in Xiamen, and the "Meet 2026" Oscar classic songs New Year concert [1] - Key attractions such as the Sanfang Qixiang "Folk Elegance · Intangible Cultural Heritage" event and the Xiamen Fantawild drone show contributed to the vibrant holiday atmosphere [3] Group 2: Visitor Statistics - During the holiday, Fujian received approximately 10.51 million tourists, generating a total tourism revenue of 6.754 billion yuan [4] - Popular destinations included Sanfang Qixiang with nearly 400,000 visitors, Wuyi Mountain with 122,500 visitors, and Gulangyu Island with 100,000 visitors [3][4] - Hotel search volume in Quanzhou surged by 128% year-on-year, indicating a strong interest in local accommodations [3] Group 3: Booking Trends - Data from Meituan Travel indicated a 62% year-on-year increase in tourism bookings in Fujian during the New Year holiday [3] - Major sources of out-of-province tourists included cities like Shenzhen, Beijing, Guangzhou, Shanghai, and Hangzhou [3]