山姆开店第一大省 广东坐稳了

Core Insights - Sam's Club, a subsidiary of Walmart, is aggressively expanding in Guangzhou, with significant investments indicating a strong commitment to the region [2][10] - The rapid opening of new stores in Guangzhou reflects a strategic response to the growing consumer demand and economic potential in the Guangdong province [4][10] Expansion Plans - The main structure of the Sam's Club project in Baiyun District has been completed, with plans for completion by mid-2026 and opening by the end of 2026 [2][6] - Sam's Club opened its third store in Guangzhou on December 22, 2025, marking a record year with a total of 10 new stores opened in China [3][12] - Future store openings include locations in Huangpu and other areas, aiming to create a comprehensive network around Guangzhou [7][9] Market Dynamics - The shift from a single store to multiple locations in Guangzhou is designed to capture high-income households within a 3-kilometer radius [7][10] - The average sales per store in Guangdong are higher than in most regions, with Guangzhou and Shenzhen ranking among the top globally [10][12] Consumer Behavior - The membership model of Sam's Club has proven effective, with a 90% renewal rate, indicating strong consumer loyalty [8][10] - The unique shopping experience and high-quality products cater to the affluent consumer base in the region, enhancing the brand's appeal [10][11] Financial Performance - Walmart China's net sales reached $6.1 billion (approximately 42.9 billion RMB) in the third quarter of fiscal year 2026, with a year-on-year growth of 21.8% [12] - Sam's Club's sales in China surpassed 120 billion RMB, with a projected increase to 140 billion RMB in 2025, reflecting a growth rate of approximately 40% [12]