多部门减员，高管被架空？战略摇摆的爱玛开启「大瘦身」

Core Insights - The company is undergoing significant layoffs, particularly affecting its high-end brand "Zero" and international business division, with reductions exceeding 50% in these areas [2][4][6] - The layoffs are attributed to poor performance in international business and challenges faced by the "Zero" brand, which has seen its team size halved from around 80 to approximately 40 [4][8] - The restructuring is part of a broader trend of annual personnel optimization that has intensified in 2025, marking the largest scale of layoffs in recent years [4][6][10] Company Performance - In the first half of 2024, the international business generated approximately 120 million yuan, which further declined to about 90.37 million yuan in the first half of 2025, indicating a downward trend [6][11] - The domestic business, however, reported a revenue of 12.94 billion yuan in the first half of 2025, highlighting a stark contrast in performance between domestic and international operations [11][12] Strategic Challenges - The company has faced difficulties in transitioning to high-end markets, as evidenced by the "Zero" brand's struggle to establish itself against competitors [8][10] - Frequent organizational changes and a rigid structure have been cited as internal factors contributing to the company's challenges, leading to a loss of valuable talent [10][11] Employee Concerns - Employees have reported dissatisfaction with the severance packages offered during layoffs, which did not meet the expected N+1 compensation standard, leading to potential legal disputes [4][10] - The rationale provided for layoffs, such as disciplinary issues and relocation requirements, has been viewed as unconvincing by many affected employees [4][10]