打网球跨年，“运动度假”开辟体验消费新赛道

Core Insights - The emerging sports vacation market, particularly tennis, is increasingly popular among young people seeking unique experiences away from urban settings [2][4] - The trend reflects a shift from functional needs to emotional value in sports, with a focus on deep experiences and community attributes [4][10] Group 1: Market Trends - The demand for tennis vacations is driven by the growing number of tennis players in China, with over 25 million players and a growth rate exceeding 28% in three years [7] - The number of tennis courts in China increased by 4,038 during the same period, making it easier for enthusiasts to find suitable playing partners [7] - Young people prioritize the experience of playing in scenic locations over traditional urban courts, leading to a rise in tennis tourism [3][4] Group 2: Business Opportunities - Entrepreneurs are capitalizing on the trend by creating vacation packages that combine tennis with local cultural experiences, such as local cuisine and traditional activities [5][8] - The success of tennis courts in picturesque locations, like those in Yunnan, indicates a strong market potential for well-designed sports facilities [5][6] - The concept of "Instagrammable" tennis courts is gaining traction, with facilities being designed to enhance visual appeal for social media sharing [8][10] Group 3: Consumer Behavior - Consumers are increasingly looking for unique tennis experiences that offer both physical activity and social interaction, often traveling to new locations for these opportunities [3][9] - There is a noticeable segmentation in consumer preferences, with some prioritizing the experience of playing in beautiful settings while others focus on the sport itself [8][9] - The typical customer profile for tennis vacations includes beginners and intermediate players who are often unaware of the vacation concept until they try it [9] Group 4: Future Outlook - Experts suggest that the sports vacation sector should focus on long-term engagement rather than short-term gains, emphasizing the importance of community and ongoing experiences [10][11] - The integration of professional support and community-building activities is essential for converting casual visitors into engaged participants [10][11] - There is a belief that the market for sports vacations, particularly tennis, will continue to grow, with more entrepreneurs entering the space to develop destination sports facilities [10][11]