预计贡献两百多万就业岗位 微短剧产业呈爆发式增长

Core Insights - The micro-short drama industry is emerging as a new employment hotspot, with a consensus reached at the 2025 China Micro-Short Drama Industry Development Forum that it is evolving rapidly due to changes in social structure and media consumption habits [1][2]. Industry Growth and Employment Impact - The micro-short drama industry is experiencing explosive growth, with direct employment estimated at approximately 690,000 people. Including the multiplier effect from related sectors, the total employment contribution is projected to exceed 2.03 million [2]. - The types of jobs created in the micro-short drama sector are diverse, attracting job seekers from various backgrounds, including recent graduates, traditional film industry workers, and flexible laborers [2][3]. Job Creation Dynamics - Many graduates from performing arts programs are starting their careers in micro-short dramas. Although many positions are temporary, the high production frequency and ongoing demand contribute to a relatively stable employment absorption capacity [3]. - The number of screenwriters and content creators is rapidly increasing, with a reported ninefold growth in collaboration on a specific platform from January to September 2025, indicating strong demand in the content supply side [3]. Industry Challenges and Future Directions - Despite the growth, challenges such as content homogenization and superficial themes persist. The industry is transitioning from "content governance" to "development cultivation," with regulatory bodies enhancing oversight to eliminate low-quality content [4]. - Future efforts are aimed at achieving a balance between high-speed growth and high-quality development, focusing on efficiency, quality, growth, and value [4].