电商袋泡茶TOP1品牌茶里疑似资金链断裂：豪赌瓶装茶失败，创始人已被限高

Core Viewpoint - CHALI, once the top brand in e-commerce bagged tea, is now facing severe operational difficulties, including unpaid wages and legal challenges [2][18]. Group 1: Financial and Operational Issues - Employees have reported that since June 2024, CHALI has been delaying salary payments, with over a hundred employees owed wages and social insurance contributions, some exceeding 100,000 yuan [2][20]. - In December 2025, CHALI's parent company, Guangzhou Chali Group Co., Ltd., became a defendant in multiple enforcement cases, with one case involving an execution amount of 141 million yuan [19][23]. - The court has determined that CHALI's subsidiary, Guangzhou Zhongsen Food Co., Ltd., has no assets available for execution, halting employees' legal efforts to recover unpaid wages [20][32]. Group 2: Business Strategy and Market Position - CHALI was once a favored company in the market, having undergone nine rounds of financing, with the last round in May 2024, involving investments from notable firms [24][25]. - The company expanded into the bottled tea market in June 2022, but this venture has been cited as a critical failure that strained the company's financial resources [25][27]. - Despite achieving annual revenues in the billions and leading in e-commerce channels, the company's aggressive investment strategy, particularly in bottled tea, has been identified as a significant factor in its rapid decline [25][28]. Group 3: Asset Transfer and Legal Complications - Employees suspect that CHALI has engaged in asset transfer through related companies to evade financial obligations, with core operations being shifted to new entities [29][32]. - The original distribution business has been moved to Shenzhen Chasen Commercial Management Co., Ltd., which is controlled by a subsidiary of CHALI [29][32]. - Legal actions for wage recovery have been complicated by the fact that the original legal entities are now effectively empty shells, making enforcement difficult [32].