AIMA TECHNOLOGY GROUP CO.(SH:603529) Xin Lang Cai Jing·2026-01-06 01:01Core Insights - Aima Technology has initiated significant layoffs across multiple departments, marking the largest personnel optimization in recent years, particularly affecting the high-end brand "Zero Boundary" and the international business division [2][4][22] Group 1: Layoff Details - The layoffs have impacted various departments, with the international business division expected to cut approximately 180 employees, which is about half of its workforce of 300-400 [4][20] - The high-end brand "Zero Boundary" has seen its team reduced from around 80 to approximately 40, indicating a reduction of over 50% since its launch [4][20] - Employees have reported receiving only one month’s salary as compensation instead of the expected N+1 standard, leading to dissatisfaction and potential legal actions [5][21][6] Group 2: Reasons for Layoffs - The international business division's poor performance has been cited as a primary reason for the layoffs, with revenue dropping from approximately 120 million yuan in the first half of 2024 to about 90.37 million yuan in the first half of 2025 [8][23] - The relocation of the "Zero Boundary" operations from Tianjin to Chongqing has also contributed to the layoffs, as the change has led to significant employee turnover [4][9] - The company has faced challenges in its new business ventures, particularly in the high-end market, where it struggles to compete against established brands due to its historical focus on mid-range electric bicycles [9][28] Group 3: Organizational Changes - Aima has undergone frequent organizational restructuring, including the splitting of its electric vehicle division into domestic and international segments, which has led to confusion and instability within the company [11][25] - The former president of the domestic division, who also managed the international division, has seen his responsibilities significantly reduced, reflecting a shift in the company's strategic focus [13][27] - The company has engaged multiple consulting firms to assist with its restructuring efforts, indicating a lack of clear direction and stability in its strategic planning [25][29] Group 4: Financial Performance - Despite the layoffs, Aima reported a revenue increase of 20.78% year-on-year to 21.09 billion yuan in Q3 2025, with a net profit growth of 2.78% to 1.907 billion yuan [14][28] - The new national standards for electric bicycles have raised production costs and may lead to decreased consumer demand, potentially resulting in negative growth for Aima's core products [28][29]