万宁：年轻客群最青睐

Core Insights - The tourism market in Wanning during the New Year holiday showed strong performance with a significant increase in visitor numbers and spending, indicating a robust recovery and growth in the sector [2] Group 1: Visitor Statistics - Wanning received 266,400 tourists during the New Year holiday, representing a year-on-year increase of 52.72% [2] - The total tourism expenditure reached 200 million yuan, marking a 72.61% increase compared to the previous year [2] Group 2: Market Trends - The internationalization trend in Wanning's tourism is evident, with inbound orders increasing nearly fourfold, driven by the appeal of the "duty-free shopping + beach vacation" model [2] - The Wangfujing International Duty-Free Port experienced a significant rise in international customer flow, with sales during the holiday period increasing by 84% and customer traffic growing by 50% [2] Group 3: Demographics and Activities - Young travelers are the primary demographic, with various activities such as music parties and bonfire nights attracting large crowds [2] - Family-oriented tourism is on the rise, with rural tourism generating 1.6361 million yuan in revenue, a staggering increase of 272.51% year-on-year [3] - The popularity of parent-child educational projects remains high, exemplified by hands-on experiences at the Xinglong Tropical Botanical Garden [3]