琼中：民族风情任君选

Core Insights - The tourism market in Qiongzhong Li and Miao Autonomous County showed significant vitality during the 2026 New Year holiday, with a total of 31,800 visitors, representing a year-on-year increase of over 50% [2] - One-day tours and immersive rural tourism emerged as the main drivers of growth, with one-day tours receiving 23,300 visitors and generating revenue exceeding 7.37 million yuan, reflecting year-on-year increases of 76.27% and 104.79% respectively [2] - Overnight tourism also demonstrated robust growth, with both visitor numbers and revenue achieving double-digit increases, and the county's hotel occupancy rate maintained above 63% [2] Tourism Highlights - Key attractions such as Baihua Ridge, the White Sand Uprising Memorial Park, and Limumountain Forest Park saw visitor numbers increase by over 150% year-on-year [2] - Rural leisure and vacation experiences became a new hotspot, with visitor numbers surging nearly 290% year-on-year, particularly in popular villages like Xinwei Mountain and Shihan Village, with Xinwei Mountain receiving over 3,600 visitors [2] Cultural Integration - During the holiday, Qiongzhong organized nine distinctive activities to create a festive atmosphere, including ethnic dance performances, a basketball tournament, and a non-heritage market showcasing traditional crafts [3] - The integration of tourism and culture was emphasized through experiential projects like Li and Miao embroidery and DIY activities, allowing visitors to deeply engage with local cultural charm [3] - The impressive performance of the tourism market reflects Qiongzhong's ongoing efforts in resource integration and product innovation, with plans to further enhance cultural tourism integration and service experiences for higher quality development [3]