“冰雪季的山东温度”文旅宣推活动在哈尔滨举办

Core Insights - The 42nd Harbin International Ice and Snow Festival featured Shandong as the guest province, showcasing its winter tourism and cultural richness through various promotional activities [1][2] - The event included the unveiling of an ice sculpture inspired by Mount Tai, symbolizing the warmth of Shandong's hospitality [1] - A cultural exhibition titled "Roots in Qilu, Affection for Longjiang" was held, focusing on the historical connections and migration culture between Shandong and Heilongjiang [1] Group 1 - Shandong's cultural and tourism department presented a genealogy map to Heilongjiang, enhancing cultural ties [1] - The promotional activities included music, dance, and intangible cultural heritage displays, highlighting Shandong's winter tourism resources [1] - The event facilitated direct exchanges between cultural elements of Shandong and Heilongjiang, fostering emotional resonance [1] Group 2 - The event utilized various formats such as performances, flash tours, and interactive experiences to showcase Shandong's winter tourism appeal [2] - The activities aimed to strengthen the "Good Guest Shandong" brand in the Northeast market, laying a solid foundation for deep cooperation between the two provinces [2] - Representatives from tourism enterprises in both provinces engaged in discussions on ice tourism, investment, project planning, and operational cooperation, resulting in several cooperation intentions [1]