全岛封关后首个小长假，海南文旅迎来开门红

Core Insights - Hainan is experiencing a surge in consumer activity during the New Year holiday, marking the first holiday since the island's customs closure, with significant increases in duty-free shopping and inbound tourist numbers [2][3] Group 1: Duty-Free Shopping Growth - The implementation of new duty-free policies has led to a dramatic increase in sales, with 44.2 million items sold during the holiday, a 52.4% year-on-year increase, and total shopping amounts reaching 7.12 billion yuan, up 128.9% [3][4] - The new policy allows local residents to make unlimited purchases within a set limit, further stimulating shopping enthusiasm among locals [3][4] Group 2: Tourism and Visitor Experience - The number of inbound tourists has significantly increased, with a more than 20% rise in entry and exit traffic during the holiday, and flight bookings to Haikou and Sanya increasing by over three times and five times, respectively [8][9] - The warm winter climate and improved transportation infrastructure have contributed to a 96% increase in self-driving tourism [6][8] Group 3: Policy and Future Expectations - The Hainan government is planning to enhance the duty-free shopping experience and is expected to introduce more favorable policies for residents and businesses [5][9] - The tourism market is projected to grow rapidly due to the easing of travel costs and the implementation of various supportive policies, with an expected increase in total tourism revenue by 2.62% to 3.28% post-closure [9]