Xin Lang Cai Jing·2026-01-06 01:22Core Insights - The core viewpoint of the article highlights a significant decline in the retail prices of major Chinese liquor brands, with the overall price reaching a new low since the "Double Twelve" shopping festival [1][6]. Price Trends - The average retail price of the top ten liquor products in China on January 6 fell to 9068 yuan, a decrease of 13 yuan from the previous day, indicating a downward trend in price levels [1][6]. - The market exhibited a notable divergence, with five products increasing in price and five decreasing, reflecting significant pricing pressure on core products [7]. Price Changes of Key Products - The following products experienced price increases: - Qinghua Lang rose by 17 yuan per bottle - Xijiu Junpin increased by 12 yuan per bottle - Yanghe Dream Blue M6+ went up by 6 yuan per bottle - Shuijing Jianan Chun increased by 4 yuan per bottle - Guojiao 1573 saw a rise of 2 yuan per bottle [7]. - Conversely, the following products saw price declines: - Feitian Moutai dropped by 35 yuan per bottle, significantly impacting the overall market price - Boutique Moutai decreased by 9 yuan per bottle - Qinghua Fen 20 fell by 6 yuan per bottle - Wuliangye Pu 58th generation decreased by 3 yuan per bottle - Gujing Gong Gu 20 saw a minor drop of 1 yuan per bottle [7][9]. Data Collection Methodology - The daily data for the liquor price reference is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, aiming to provide objective and traceable market price data [2][7]. iMoutai App Launch - Starting January 6, iMoutai allows users to purchase two types of Guizhou Moutai products via its app, with options for selecting production dates, either past or future, enhancing consumer purchasing flexibility [2][7].