消费与体验双提升 重庆“假日经济”活力持续释放

Core Insights - Chongqing's tourism market showed significant growth during the New Year holiday, driven by diverse activities and events that attracted large crowds [1][2][4] Group 1: Event Highlights - A large-scale drone light show featuring 8,000 drones was held on New Year's Eve, lasting 50 minutes and attracting over 300,000 viewers [1] - The "2026 Nanchuan New Year Consumption Carnival" included over 20 themed activities across various sectors, enhancing the consumer atmosphere [1] - The "Climbing for Blessings 2026" event saw nearly 10,000 participants hiking a 7-kilometer route, combining traditional customs with modern health practices [3] Group 2: Economic Impact - The core area of the drone show experienced a revenue increase of over 52% year-on-year, with major hotels along the riverside achieving an average occupancy rate exceeding 95% [1] - During the holiday, Chongqing received over 1.2 million tourists, generating a total consumption of over 740 million yuan, reflecting a year-on-year growth of 6.1% [1] - The overall tourism revenue for the three-day holiday reached 6.049 billion yuan, with a total of 8.0324 million domestic tourists, marking a 25.5% increase in total consumption [4]