Xin Lang Cai Jing·2026-01-06 01:42Core Viewpoint - The Chinese liquor market is experiencing a significant price decline, with the average retail price of the top ten liquor products hitting a new low since the Double Twelve shopping festival, indicating a notable market correction [1]. Price Trends - The overall price of the top ten liquor products decreased to 9068 yuan, down 13 yuan from the previous day, reflecting a downward trend in the price center [1]. - The market shows a clear divergence, with five products increasing in price and five decreasing [1]. Price Increases - Qinghua Lang saw a strong performance with a price increase of 17 yuan per bottle, marking a significant two-day rise [1]. - Xijiu Junpin's price rose by 12 yuan per bottle, indicating a robust rebound [1]. - Yanghe Dream Blue M6+ increased by 6 yuan per bottle, while Shuijing Jian Nan Chun rose by 4 yuan per bottle [1]. - Guojiao 1573 experienced a slight increase of 2 yuan per bottle [1]. Price Decreases - The price of Feitian Moutai dropped significantly by 35 yuan per bottle, influenced by the introduction of a more affordable Moutai product [1]. - The price of Boutique Moutai fell by 9 yuan per bottle, and Qinghua Fen 20 decreased by 6 yuan per bottle [1]. - Wuliangye Pu 58th generation saw a decline of 3 yuan per bottle, while Gujing Gong Gu 20 dropped by 1 yuan per bottle [1]. Data Collection Methodology - The data is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of the liquor market prices [2].