年味渐浓，年桔金黄！中国年桔全球送“吉祥”

Core Viewpoint - The article highlights the bustling activity in the Chen Village of Shunde, Foshan, where the cultivation of "Nianju" (Chinese New Year orange) is thriving, with a focus on its production scale, market reach, and branding efforts to enhance sales both domestically and internationally [2][8][25]. Group 1: Production and Market Overview - The planting area for Nianju in Chen Village has reached over 4,000 acres, with a production volume of more than 3 million pots, and shipments are currently being organized with stable prices [8][19]. - Chen Village is recognized as the "Hometown of Chinese Nianju," and the cultivation has developed into a significant industry, reflecting the expectations of local growers [7][3]. Group 2: Sales Channels and Consumer Reach - Approximately 80% of Chen Village Nianju sales are conducted through bulk wholesale, while 20% reach end consumers via retail and online sales [19]. - Despite challenges in online sales due to high costs, such as packaging and transportation, online channels have become the preferred method for consumers outside the region to purchase Nianju [22][23]. Group 3: Branding and Marketing Initiatives - The launch of the "Chinese Nianju" brand has significantly increased interest, with numerous inquiries from clients in Hong Kong and Macau following the New Year [31][32]. - A collaborative media campaign has been initiated to enhance the brand image of Chinese Nianju, transforming it into a cultural symbol that resonates with the nostalgia of the Chinese New Year [25][27].