Core Viewpoint - The company 贪玩 (09890) has seen a significant stock price increase of over 65% since December 8, with a current price of 19.98 HKD and a trading volume of 76.07 million HKD. The recent issuance of 468 million HKD in zero-coupon convertible bonds will be used for investments in the AI industry, reinforcing its "AI + gaming" strategy [1][1][1]. Group 1 - 贪玩 successfully issued 468 million HKD in zero-coupon convertible bonds on December 18, aimed at funding AI industry investments and technological advancements [1]. - The company is advancing the deep integration of AI and gaming, leveraging AI technology to enhance game publishing through precise marketing and long-cycle operations, maximizing game product value [1][1]. - The self-developed "河图系统," "洛书系统," and "X智慧营销平台AI大模型" have enabled 贪玩 to achieve intelligent upgrades in material generation, ad placement optimization, and operational management [1][1]. Group 2 - WeChat Mini Games announced an upgrade to its IAP (In-App Purchase) incentive policy starting January 1, 2026, to encourage developers to create quality content [1]. - 贪玩’s mini-program version of "龙迹之城" has consistently led its niche market, innovating classic gameplay and frequently ranking in the top ten of WeChat Mini Games' bestseller list, even reaching the top position in July 2025 [1][1].
港股异动 | 贪玩(09890)再涨超15% 公司成功发行可转债加码AI+游戏 微信小游戏推出激励政策