Prnewswire·2026-01-06 02:30Core Insights - Peacock will be the first streaming platform to integrate Dolby's full suite of advanced picture and sound innovations, including Dolby Vision 2 and Dolby AC-4, enhancing the streaming experience for users [1][2][4][5] Group 1: Dolby Innovations - Dolby Vision 2 is set to enhance picture quality, addressing viewer concerns about brightness and delivering a more cinematic experience without distracting effects [4] - Dolby AC-4 is the most advanced audio codec from Dolby, providing crystal-clear sound with up to 50% greater efficiency than traditional codecs, along with personalization and dialog enhancement features [5] Group 2: Streaming Experience - Peacock is committed to extending Dolby Vision and Dolby Atmos across live sports, with plans to onboard more events throughout 2026, including major sports like Sunday Night Football, NBA, and MLB [2][3] - The integration of Dolby technologies aims to create a more immersive experience for fans, making every moment feel vivid and thrilling, akin to being at the event [3][6] Group 3: Company Background - Dolby Laboratories is recognized as a leader in immersive entertainment, transforming the science of sight and sound into spectacular experiences for billions worldwide [8] - Peacock, as NBCUniversal's streaming service, offers a wide range of content, including live sports, original programming, and a vast library of films and TV shows, positioning itself as a premier entertainment destination [9]