华侨青年让新中式服装在澳大利亚“圈粉”

Core Insights - A new Chinese-style clothing store named "Jin" has opened in Sydney, Australia, featuring hundreds of designs that blend traditional elements with modern aesthetics [2] - The store was established by overseas Chinese youth Yang Shijia, who recognized the popularity of "new Chinese-style" clothing during her travels in China and aimed to promote it overseas [2] - The first store opened in December 2024, and a second location has already been established near Sydney Town Hall, attracting a diverse customer base [2] Customer Demographics - Approximately 70% of the customers are Chinese, while 30% are local Australians [2] - Local customers show a preference for styles such as fishtail skirts and half-length skirts [2] Cultural Engagement - The store regularly hosts salons and sharing sessions to introduce the fabrics and craftsmanship of traditional Chinese clothing, enhancing the understanding of Chinese fashion culture among customers [2]