自制“民间周边”,粉丝“为爱发电”面临侵权风险
Zhong Guo Qing Nian Bao·2026-01-06 02:48

Core Viewpoint - The article highlights the rise of a vibrant fan-driven merchandise market, where fans create and share custom items related to their favorite idols, raising questions about copyright and intellectual property rights in this burgeoning sector [1][2][7]. Group 1: Fan Activities and Community Engagement - Fans are organizing events and creating custom merchandise, such as calendars and concert materials, fostering a sense of community and shared passion among "同担" (fans of the same idol) [1][3]. - The process of creating and exchanging fan-made items has become a collaborative effort, with fans actively participating in design and production, often leading to high-quality, unique products [2][4]. - The phenomenon of "开团" (group buying) allows fans to collectively purchase items, often resulting in significant sales, as seen with the 5,000 calendars sold by a fan organizer [3][4]. Group 2: Market Dynamics and Consumer Behavior - The fan merchandise market is characterized by rapid changes in trends and preferences, prompting sellers to adapt quickly to consumer demands [6]. - Non-fans are also drawn to fan-created products, indicating a broader appeal and potential market for these items beyond the immediate fanbase [5][6]. - The competitive landscape includes both fan-led initiatives and commercial enterprises, with businesses recognizing the potential in catering to fan communities [6]. Group 3: Legal and Ethical Considerations - The rise of fan-created merchandise raises legal questions regarding copyright infringement, as many creations utilize celebrity IP without official authorization [7][8]. - Legal experts indicate that even non-profit fan activities could infringe on intellectual property rights, highlighting the need for clearer regulations in this area [7][8]. - The tension between fan creativity and legal boundaries presents a challenge for the industry, as fans seek to express their passion while navigating potential legal repercussions [8].