戴尔“自打脸”复活XPS品牌丨直击CES

Core Insights - Dell publicly acknowledged its mistake in the previous year's brand restructuring decision at CES 2026, retracting the simplification of its naming system from the iconic XPS brand to "Dell/Dell Pro/Dell Pro Max" [1][3][9] Product Updates - The newly reintroduced XPS series includes redesigned XPS 14 and XPS 16 models, with a third model, XPS 13, set to launch later this year [10][14] - The XPS 14 has a thickness of only 14.6 mm and weighs approximately 3 pounds, while the XPS 16 weighs about 3.65 pounds, both lighter than their predecessors [10][12] - The new models feature significant improvements, including the removal of criticized capacitive function keys in favor of physical keys, enhanced touchpad design, and a remarkable battery life of up to 27 hours, with local video playback exceeding 40 hours [12][14] Market Strategy - XPS 14 and XPS 16 will be available for purchase starting January 6 in the US and Canada, with starting prices of $1,649.99 and $1,849.99 respectively, while more entry-level configurations and global versions will be released in February [14] - Dell plans to launch a large-scale marketing campaign in February to re-promote the XPS brand, aiming to regain the loyalty of consumers who remained attached to the XPS name [14]