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Core Insights - The article discusses the upcoming 2026 New Year Festival promotional event on the Kuaishou platform, highlighting strategies for merchants to leverage increased traffic and maximize sales during this period [1]. Traffic Trends and Promotional Strategies - Kuaishou's "Magnetic Bull 2026 New Year Festival Promotion Guide" outlines traffic trend forecasts across eight industries, providing merchants with insights to optimize their advertising strategies [1]. - The promotional activities include various competitions such as the "Million Points Battle," aimed at engaging active merchants to accumulate points through completing tasks for chances to win cash rewards [1]. - The "Dividing the Million Prize Pool" initiative focuses on small and medium-sized businesses, allowing them to share a cash rebate pool based on their daily consumption ratios [1]. - The "Golden Bull Challenge" targets growing and leading merchants, offering tiered rewards based on their performance in designated activity tracks [1]. - The "Industry Live Streaming Ranking Competition" emphasizes four hot-selling sectors: food and beverage, healthcare, daily chemicals, and home goods, rewarding the top 30 merchants with additional cash incentives based on their live streaming consumption [1]. Promotional Timeline and Participation - The promotional period is set from January 15 to February 3, 2026, with pre-event activities starting on January 4, 2026 [6]. - New customers will receive discount coupons for advertising placements, while existing customers must register for the event and meet spending targets to qualify for additional rewards [7][8].