南京推出进一步促进夜间经济发展若干措施

Core Viewpoint - The city of Nanjing has introduced measures to promote nighttime economic development, aiming to enhance the "Night Jinling" brand through various initiatives and create well-known nighttime consumption landmarks both domestically and internationally [1] Group 1: Nighttime Consumption Landmarks - Nanjing plans to create distinctive nighttime consumption landmarks and vibrant commercial districts, focusing on retail, dining, cultural entertainment, and fitness [1] - The city will cultivate projects like the Laomendong market and launch a nighttime consumption electronic map to boost the brand's influence [1] Group 2: Limited-Time Pedestrian Streets - The city will support the development of limited-time pedestrian streets in selected areas, organizing high-quality nighttime activities such as themed markets and cultural experiences [2] - There will be a focus on extending operating hours for various businesses, including bookstores, gyms, and convenience stores, to encourage late-night operations [2] Group 3: Nighttime Consumption Promotion Activities - Nanjing will support merchants in hosting nighttime events like "Night Life Festival," "Beer Festival," and "Old Brand Carnival" to stimulate nighttime consumption [3] - The city encourages core commercial areas to extend operating hours and implement promotional activities like "24h Night Shopping" [3] Group 4: Transportation and Experience Enhancement - The city will improve nighttime transportation services by increasing the frequency of night buses and extending operational hours in busy areas [3] - Nanjing aims to enhance nighttime cultural and tourism experiences by utilizing new technologies like virtual reality to create interactive consumption scenarios [3] Group 5: Policy Support and Talent Development - The measures include increased policy support for nighttime economic development and the exploration of relaxed regulations on ticket prices for nighttime performances and sports events [4] - The city will organize "Talent Night Markets" to facilitate job recruitment in a nighttime setting, enhancing employment opportunities [4]