请出牌2026丨圣堡罗门窗吴国洪：以多维布局重绘增长曲线

Core Viewpoint - The Chinese home furnishing industry is undergoing significant transformations in market, consumer, and policy aspects, making strategic choices crucial for companies in 2025 and beyond [1] Group 1: Market Trends and Strategies - The old renovation market has become an irreversible trend as the new housing market shrinks, with Saint Bolo Windows identifying this opportunity as early as 2019 [3] - The company launched an innovative product in 2021 that allows for "two-hour non-destructive window replacement," addressing consumer concerns about renovation [5] - Saint Bolo has established a "product + channel" dual-driven model to tap into the potential of the stock market, focusing on customized solutions for different scenarios [5] Group 2: Brand and Trust Building - The founder's personal brand has been leveraged to enhance brand communication and channel empowerment, with over 100 million views on short videos showcasing the brand's values [6][7] - This approach has created a feedback loop between consumers and the company, improving service quality and establishing trust [7] Group 3: Quality and Value Competition - In response to intense price competition in the window industry, Saint Bolo emphasizes "competing on value rather than price," ensuring product safety and quality [8] - The company has implemented a rigorous quality control system across the entire supply chain to maintain high standards [8] Group 4: Global Expansion - Saint Bolo is cautiously expanding internationally, focusing on high-end markets in Europe and America, while addressing challenges such as standard and cultural differences [10] - The company is utilizing a localized operational model to ensure compliance with local market requirements, with products already reaching markets like Australia, Canada, and the UK [10] Group 5: Long-term Vision - The company's strategy is clear: maintain quality standards while innovating products for the stock market, and build a trust ecosystem through the founder's personal brand [12] - Saint Bolo views international expansion as a natural progression rather than a last resort, emphasizing the importance of product adaptability and localized service for sustainable growth [12][13]