助力全民阅读 出版社铆足了劲儿

Core Insights - The 2026 Beijing Publishing and Distribution Industry High-Quality Development Annual Conference commenced on January 4, focusing on "Integrating and Creating Ecological Publishing" and attracting over 500 publishers showcasing more than 80,000 publications across various categories [3] Group 1: Policy Impact - The upcoming "National Reading Promotion Regulations," effective from February 1, has become a hot topic among exhibitors, encouraging exploration of diverse development paths and emphasizing traditional Chinese culture [4] - Publishers are responding to the new regulations by enhancing content quality and launching premium works, as highlighted by Beijing Huajing Times Cultural Media Co., which showcased significant products like "Beijing Sanwanli" and "Crossing Mountains and Seas" [4] Group 2: Focus on Traditional Culture - Several publishing units are prioritizing the theme of traditional Chinese culture, with Beijing Huayi Tongqu Cultural Development Co. presenting 28 pocket-sized classics, making them accessible for readers on the go [4] - The pocket books, which include audio and video resources, have gained popularity among various age groups, with some titles selling over 100,000 copies [4] Group 3: Original Content Development - In the children's publishing sector, many exhibitors are reducing reliance on imported copyrights and focusing on original content, particularly in genres like science, literature, and picture books [5] - Beijing Qihua Century Book Co. introduced original picture books that incorporate traditional embroidery techniques, while also emphasizing natural science-themed publications [5] Group 4: Innovative Product Offerings - The "Special Forces School" series by Hebei Children's Publishing House, consisting of 48 volumes, is designed as an engaging educational tool for children, promoting knowledge in defense education [6] - Companies are increasingly integrating emotional connection and familiar content into their offerings, such as the "Happy Package" by United Reading (Beijing) Cultural Media Co., which combines psychological healing books with creative products [6] Group 5: Market Trends - The trend of "book culturalization" is evident, with companies like Beijing Motie Cultural Group launching healing comics that have achieved significant sales, indicating a strong market response [6]