元旦消费实现“开门红”，贵阳靠什么？

Core Insights - Guiyang's New Year holiday theme "Cool Guiyang · Joyful Shopping · Welcoming the New Year" successfully stimulated consumer spending, with a reported 24.6% year-on-year increase in total consumption over the three-day holiday [1] - The city organized over 110 promotional activities across five major series, integrating commerce, culture, tourism, and sports to enhance consumer engagement [1] Consumption Growth - Significant growth was observed in major commercial districts, with Financial City recording a consumption of 429 million yuan, up 18.7% year-on-year; Zhonghua Road at 303 million yuan, up 22.6%; Huaguoyuan at 250 million yuan, up 22.6%; and the Train Station area at 234 million yuan, up 23% [2] - Nighttime consumption emerged as a new highlight, with various events attracting young people and enhancing the "cultural tourism + consumption" synergy, contributing to a vibrant New Year atmosphere [2] Nighttime Economy - The total nighttime consumption reached 723 million yuan, reflecting a 23.8% increase year-on-year, showcasing the city's dynamic commercial landscape [4] - During the New Year holiday, total consumption in the city amounted to 1.819 billion yuan (56.6% of total), with a year-on-year growth of 22.5%, while external consumption was 1.394 billion yuan (43.4%), growing by 26.3% [4] Overall Market Outlook - The successful integration of commercial activities and cultural events not only ignited consumer enthusiasm at the year's end but also laid a solid foundation for the sustained recovery and prosperity of the consumption market in 2026 [4]