Xin Lang Cai Jing·2026-01-06 04:12Core Insights - Pop Mart has launched a cooperative production base in Mexico to meet the strong demand for trendy toys in the rapidly growing North American market [1][2] - The company has expanded its supply network by partnering with production facilities in Mexico, Cambodia, and Indonesia, as it does not own any factories [1][2] - Since the Labubu doll became a global phenomenon last year, Pop Mart has been increasing its production capacity to address the soaring demand across China, Japan, the United States, and Southeast Asia, leading to frequent stock shortages in physical stores and rising resale prices [1][2] - As one of the few Chinese brands gaining global consumer popularity, Pop Mart is significantly investing in the U.S. market, planning to double the number of its stores in the country this year, currently operating around 60 stores and 100 "roboshop" vending machines [1][2] - Concerns regarding the sustainability of Labubu's popularity have suppressed Pop Mart's stock price in Hong Kong, which has declined approximately 40% since reaching a record high in August of last year [1][2]