为“情绪”买单成新年消费新趋势

Group 1 - The core viewpoint of the articles highlights the rise of "emotional consumption" as consumers shift from material satisfaction to emotional experiences, particularly during the New Year holiday [2][3] - The New Year holiday saw a surge in various travel trends, including "self-indulgent travel," "ceremonial New Year experiences," and "seasonal ice and snow tourism," reflecting a structural upgrade in consumer spending [2] - High-quality and diverse supply is essential for releasing consumer vitality, as evidenced by the sales exceeding 21 million yuan at Beijing's Zhongguancun ART PARK during the holiday [2] Group 2 - The article emphasizes the importance of personalized services from brands to meet the emotional needs of different consumer groups, such as "healing" products for professionals and "nostalgic" experiences for older adults [3] - The "14th Five-Year Plan" suggests expanding the supply of quality consumer goods and services, which sets higher demands for creating new consumption scenarios [3] - The integration of technology, such as AI, is proposed to enhance the supply of quality services in health management and cultural entertainment, supporting the growth of the emotional consumption market [3]