2026年全国广播电视工作会议召开：推动微短剧精品化发展

Core Insights - The 2026 National Radio and Television Work Conference was held in Beijing, focusing on the deployment of key tasks for the broadcasting and network audio-visual sector in 2026 [1] Group 1: Development and Management - The conference emphasized the promotion of prosperous development and standardized management of network audio-visual content [1] - There is a focus on the quality development of micro-short dramas and comprehensive management of online variety shows throughout their lifecycle [1] - The initiative includes precise and scientific management of live streaming programs, fostering the development of new business models in network audio-visual [1] Group 2: Technological Integration - The conference highlighted the deepening of artificial intelligence innovation and its integration into applications within the industry [1] - A high-quality audio-visual data set will be constructed, along with the innovation of typical application scenarios to promote healthy and regulated development [1] Group 3: Ultra-High Definition and User Experience - The development of ultra-high definition broadcasting is to be deepened, implementing a "dual enhancement" project for broadcasting services and viewer experience [1] - Efforts will be made to accelerate the popularization of a single remote control for one-click television viewing, significantly improving the user experience [1] Group 4: Regulatory Measures - The conference called for a comprehensive cleanup of false medical advertising [1] - The expansion of the "dual governance" achievements will be aimed at enhancing public service guarantees [1]