创始人汪海争夺公司控股权，双星再现裂痕

Core Viewpoint - The family feud within the Double Star Celebrity Group has escalated, with founder Wang Hai officially severing ties with his son Wang Jun and daughter-in-law Xu Ying, accusing them of betrayal and illegal actions to seize control of the company [1][5]. Group 1: Family Conflict and Control - Wang Hai's public statement accuses Wang Jun and Xu Ying of actions such as "seizing seals, forging seals, and using stolen documents" to force him out of the company [1]. - In 2022, a significant equity change occurred, with Xu Ying gaining control of 69.48% of the company through Qingdao Xingmaida Industrial Co., Ltd., effectively transferring control away from Wang Hai [1]. - The conflict has led to legal proceedings, with Wang Hai suing his son and daughter-in-law over the legitimacy of the board's decision to remove him as chairman [5]. Group 2: Company Governance and Management - The company has publicly acknowledged facing challenges such as "outdated structure, complex management, and talent gaps," indicating a need for leadership changes [3]. - Following the board's decision to remove Wang Hai, Xu Ying was appointed as the new chairman, and documents signed by Wang Hai were declared invalid [4]. - Despite Wang Hai's claims of still being the legitimate chairman, his role in daily operations has been significantly marginalized [4]. Group 3: Historical Context and Market Position - Double Star Celebrity Group, founded in 1921, has faced ongoing challenges, including internal disputes and pressures in brand marketing and product innovation [8][9]. - The company has struggled to adapt to changes in the sportswear market, with its products primarily targeting lower-tier markets and losing its competitive edge [8]. - The lack of an official online presence on major e-commerce platforms highlights the company's weak brand exposure and channel strategy [9].