上海2宗涉宅用地45.7亿元底价成交 越秀、紫江集团各斩获一宗

Core Viewpoint - The recent land auction in Shanghai saw two residential plots sold at their starting prices, indicating a stable but cautious market environment for real estate developers in early 2025 [1][2]. Group 1: Auction Details - The auction on January 6 featured two residential land parcels located in Pudong New District and Minhang District, with a total starting price of approximately 4.57 billion yuan [1]. - The Pudong plot, with a land area of 26,931.62 square meters and a planned building area of 67,329.05 square meters, was won by Yuexiu at a final price of 2.561 billion yuan, translating to a floor price of 38,035 yuan per square meter [1]. - The Minhang plot, comprising both residential and commercial land, had a total area of 62,318.05 square meters and was acquired by Zijin Group for 2.009 billion yuan, with a comprehensive floor price of 33,440 yuan per square meter [1]. Group 2: Market Insights - Zhang Wenjing from the China Index Academy noted that only three companies participated in the auction, indicating a lower level of interest from developers during this traditional off-peak season [2][3]. - The Pudong plot is significant as it is the first ordinary residential land released in the area in three years, highlighting its scarcity and potential for development, supported by good transportation and educational resources [2]. - The Minhang plot benefits from strong integration of industry and city, with nearby educational and healthcare facilities enhancing its attractiveness for residential development [2]. Group 3: Future Outlook - The overall sentiment in the market suggests that developers are currently in a phase of assessment and adjustment, leading to a decrease in land acquisition enthusiasm compared to previous periods [3]. - Despite the two plots being sold at their starting prices, this outcome aligns with expectations given their locations outside of core areas, indicating a stable market condition [3]. - It is anticipated that the pace of land acquisition will remain steady in the short term, with future releases of quality plots in core areas likely to stimulate renewed interest among developers [3].