天娱数科：从豆包亿级DAU看营销逻辑重构 GEO时代的基建与适配

Core Insights - ByteDance's AI-native application "Doubao" has surpassed 100 million daily active users (DAU), marking a significant shift in mobile internet traffic dynamics from "keyword search" to "generative dialogue" [2] - The traditional traffic distribution mechanisms are becoming ineffective, leading to a new marketing logic based on Generative Engine Optimization (GEO) gaining consensus in the industry [2] Company Developments - Tianyu Shuke focuses on application-oriented strategies, integrating AI technology deeply with business scenarios [2] - The self-developed smart advertising model provides brands with a foundational logic to communicate with the AI ecosystem, offering a comprehensive automated marketing service across various industries such as internet, insurance, beauty, and 3C [2] - The company has received multiple prestigious awards, including the "Tiger Roar Award AIGC Marketing Gold Award" and the "2025 Outstanding AI Agent Application Case Award" [2] Industry Trends - The transition from SEO to GEO represents a generational shift in marketing infrastructure [2] - In the competitive landscape driven by technology for traffic acquisition, Tianyu Shuke aims to solidify the foundation for brands by continuously iterating on technology, transforming generative technology into a reliable growth engine [2]