Core Viewpoint - The incident involving a staff member of Bawang Chaji handling ingredients improperly has raised significant concerns regarding food safety and brand integrity, prompting immediate internal investigations and corrective actions by the company [2][3]. Group 1: Incident Details - A video surfaced showing a Bawang Chaji employee using their hands to handle ice and fruit, which led to public outcry [2][3]. - The employee was attempting to mimic a viral trend related to "Indian milk tea" and used waste materials from the store for the video, which was filmed shortly before closing [2][3]. - The company confirmed that the materials used in the video were disposed of immediately after filming and were not sold to customers, with standard cleaning and disinfection processes followed [2][3]. Group 2: Company Response - Bawang Chaji has indefinitely suspended the implicated store in Fujian Zhangzhou Longwen Baolong Plaza for thorough rectification and strict inspection [2][3]. - The employee involved has been dismissed due to serious violations of company policies regarding food safety and integrity [2][3]. - Management personnel, including the store manager and regional supervisor, have faced demotions for their failure in oversight [2][3]. Group 3: Company Background - Bawang Chaji, founded in Yunnan, is a Chinese tea beverage brand that opened its first store in November 2017, focusing on original leaf milk tea and related products, with prices ranging from 16 to 25 yuan [3]. - The company primarily expands its market through a franchise model and is set to be listed on NASDAQ on April 17, 2025 [3]. Group 4: Financial Performance - In the third quarter of 2025, Bawang Chaji reported revenues of 3.208 billion yuan, a year-on-year decline of 9.40%, and a net profit of 394 million yuan, down 38.53% from the previous year [4]. - Adjusted net profit under U.S. GAAP was reported at 503 million yuan, compared to 647 million yuan in the same period last year [4].
店员徒手制作饮品引争议!霸王茶姬:涉事门店无限期停业整顿
Nan Fang Du Shi Bao·2026-01-06 05:59