Xin Lang Cai Jing·2026-01-06 06:02Core Insights - The article discusses the rapid expansion of 361°'s "Super Store" model, which has reached 126 locations across China, indicating a successful transition from concept validation to large-scale implementation within a year [1][3]. Group 1: 361° Super Store Expansion - 361° has launched its innovative retail format "Super Store," achieving a total of 126 stores, including 105 large format and 21 children's stores, since its introduction in 2024 [1][3]. - The "Super Store" model focuses on three consumer needs: immersive shopping experiences, one-stop shopping for families, and assurance of quality and professionalism in products [3][4]. - In 2024, 361° reported a revenue of 10.074 billion yuan, a 19.6% increase year-on-year, and a net profit of 1.149 billion yuan, also up by 19.5% [3][4]. Group 2: Market Trends and Competitive Landscape - The rise of the "Super Store" model reflects a broader trend in the retail industry, where large-format stores are becoming increasingly popular as they offer comprehensive shopping experiences [5][9]. - Other brands, such as Anta and Camel, are also adopting similar large-format strategies, with Anta's "Super Anta" and Camel's outdoor sports cities expanding their presence [6][8]. - The shift towards large stores is seen as a response to changing consumer preferences, with a focus on creating a cohesive shopping experience that integrates various product categories [9].