Core Viewpoint - The partnership between Lexar and the Argentina national football team marks a significant step in Lexar's global branding strategy and symbolizes the upgrade of China's storage industry from "technology export" to "brand globalization" [1][7]. Group 1: Partnership Details - Lexar has officially become the first global partner of the Argentina national football team for the year 2026, enhancing its international brand image [1]. - The collaboration is based on a shared vision of leadership, professionalism, and global excellence between Lexar and the Argentina Football Association [4]. Group 2: Company Background - Lexar is a leading global brand under the Chinese semiconductor storage giant, Jiangbo Long, which has a comprehensive capability in semiconductor storage product development, manufacturing, and sales [4]. - Jiangbo Long is the second-largest independent memory company globally and the largest in China, with Lexar ranking second in B2C revenue among global brands in 2023 [4]. Group 3: Market Expansion - Since its acquisition by Jiangbo Long in 2017, Lexar has expanded its presence to over 70 countries across six continents, with products available in major retail channels like Costco and BestBuy, as well as on e-commerce platforms like Amazon and Shopee [5]. - The partnership aligns well with the global distribution of Argentina's millions of fans, enhancing Lexar's market reach [5]. Group 4: Product Innovation - At CES 2026, Lexar launched co-branded storage products with the Argentina national team, including the Lexar Air portable SSD and the SL500 SSD limited edition, aimed at football fans [6]. - Lexar also showcased flagship products such as the world's first 2TB UHS-I microSD card and the Lexar TouchLock series SSD, which features advanced security technology [6]. Group 5: Strategic Implications - The collaboration signifies a shift from "Made in China" to "Brand from China," aligning with Jiangbo Long's international strategy of building a dual-circulation business model [7]. - Lexar aims to leverage this partnership to enhance consumer trust in its brand quality and drive growth in the consumer storage market [6].
国际高端存储品牌雷克沙官宣成为阿根廷国家队全球合作伙伴 开启品牌全球化新纪元