开局之年看大势｜内需主导 激发超大规模市场潜能

Core Viewpoint - The year 2026 marks the beginning of the "15th Five-Year Plan," with a focus on expanding domestic demand and creating new investment opportunities in China's economy, which is supported by a large population and a growing middle-income group [1][2]. Group 1: Economic Growth and Domestic Demand - China's economy is supported by over 1.4 billion people and more than 400 million middle-income individuals, providing a solid foundation for domestic demand growth [2]. - The central economic work conference emphasizes the importance of expanding domestic demand as a primary task for 2026, highlighting the urgency of this strategy [1]. - The shift in consumption structure from goods to services presents significant potential for service consumption, which is crucial for meeting the growing needs of the population [2][4]. Group 2: Investment and Consumption - The government aims to enhance the adaptability of supply and demand by increasing the supply of quality goods and services, responding to changing consumer preferences [4]. - The "Two New" and "Two Heavy" policies are designed to stimulate effective investment and consumption, with significant financial allocations to support these initiatives [6][7]. - The "old-for-new" consumption policy has already driven over 2.5 trillion yuan in sales, benefiting more than 360 million people [6]. Group 3: New Consumption Trends - Emerging consumption growth points are expected in areas such as product quality enhancement, service expansion, digital upgrades, and green health [8]. - The implementation plan aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, indicating a strategic focus on sectors like elderly products and smart connected vehicles [9]. - The market is witnessing a shift towards experience-based and personalized consumption, particularly among younger consumers, which is driving innovation and demand for new products [5][8].