星巴克再跨界引流，与亚朵会员打通，能升级房型还有双人早餐

Core Insights - Starbucks China has announced a partnership with Atour Group to launch a joint membership program, enhancing the benefits of the Star Enjoy Club membership [1][4] - Members of the Star Enjoy Club can experience up to 360 days of Atour Gold Member core benefits, including perks like room upgrades, double breakfasts, and late check-outs [1][3] Membership Benefits - The membership system at Starbucks includes four tiers: Silver Star, Jade Star, Gold Star, and Diamond Star [3] - Gold Star members can receive up to 12 Atour Gold Member priority access rights, equivalent to 360 days of core benefits, and can earn up to 36 double breakfast vouchers and 36 late check-out vouchers [3] - Diamond Star members can upgrade three of their Atour Gold Member priority access rights to Atour Platinum Member rights, gaining additional benefits including up to 18 room upgrade vouchers [3] - Silver and Jade Star members can receive Atour discount vouchers and exclusive offers, enhancing the value of membership [3] Atour Member Benefits - Atour members can earn Starbucks rewards, with Black Gold members receiving 6 stars, Platinum members 3 stars, and Gold, Silver, and registered members 1 star upon binding their accounts [3] - During their stay at Atour hotels, members with Black Gold, Platinum, or Gold status can earn double stars when spending at designated Starbucks channels [3] - Atour has introduced a joint meal delivery robot featuring the joint membership theme, allowing guests to enjoy Starbucks coffee without leaving their rooms [3] Additional Perks - Starbucks offers additional benefits for members seeking quality travel experiences, including free in-flight Wi-Fi and complimentary medium-sized drinks [4] - Members can redeem stars for services such as concierge car transfers, airport lounges, and expedited security checks [4] Membership Growth - Starting in 2024, Starbucks plans to continue enhancing the Star Enjoy Club membership system, collaborating with Hilton Group and China Eastern Airlines for joint membership programs [4] - By November 2025, Starbucks China's membership base is expected to exceed 160 million, with 25 million active members within the last 90 days [4] - This partnership with Atour is part of Starbucks China's broader strategy to expand its membership offerings following the establishment of a joint venture with China’s Boyu Capital in November last year [4]