疑因投放“相关KOL”遭米粉抵制 小米高管微博致歉

Group 1 - Xiaomi Group's Assistant to the Chairman, Xu Jieyun, publicly apologized on Weibo for previous interactions with a controversial KOL, stating that the company has terminated any potential collaborations and will not engage in the future [1][2] - The controversy arose from a planned collaboration with a KOL known as "Universal Bear," who has criticized Xiaomi's brand strategy and marketing methods, leading to significant backlash from users and fans [2] - "Universal Bear" has a substantial following on Weibo, with 2.57 million followers, and has previously been involved in legal disputes with Xiaomi regarding online defamation and misinformation [2]